Of late, news about Tiger Woods being caught in sex romp has been featuring in the headlines of newspapers around the globe. The most affected of all this is of course himself and his family. However, the next who is affected the most are his sponsors that he has been tied up with. Accenture was the first to drop Tiger Woods from their sponsorships.
Interestingly, Gatorade Tiger Focus and Gillette announced their decision in a very euphemistic way saying that they are giving Tiger a break until he gets back to professional golfing. In the melee, TAG Heuer, one of the most selling sports watches and chronographs since 1860, of whom Tiger has been the brand ambassador since 2002 has confirmed that it will continue its relationship with the troubled world no. 1 golf star.TAG Heuer has been extra generous with Tiger that they are willing to respect Woods’ desire for privacy.
Hence, they will modify his role in their upcoming marketing programs. Jean Christophe Babin, the President and CEO of TAG Heuer also said that they will continue to actively support the Tiger Woods Foundation. Nike is another company that has stood by Tiger Woods when he is going through his worst phase in life both professionally and personally.
